Our mission is to build the safest, most imaginative toys and experiences designed by experts that ignite curiosity and inculcate a behavior of life long learning - and make children Happy.
We create toys designed by experts. We believe Play is critical for young children’s brain development, language acquisition, problem-solving skills, social interactions, and physical well-being. We create toys that make Play Smart - giving moments of joy and learning to children.
Parents plat a critical role in the overall development of the Child. While we make the tools, we urge parents to play along - not only teaching new skills - but creating a bond which will last a lifetime.