Our Philosophy

Our Philosophy

 Smart Play. Everyday.

Smart Play. Everyday.

We believe Play is critical for young children’s brain development, language acquisition, problem-solving skills, social interactions, and physical well-being.  We also believe that Play can be made Smart - giving moments of joy and learning to children."Smart Play .Everyday" symbolises the 4 principles of healthy play .

Smart Hands on Play

Look for toys that inspire imaginative, open-ended thinking, and can be used in different ways to grow with your child.

 Smart Hands on Play
 Smart Screen Free Time

Smart Screen Free Time

Limit screen time by introducing learning based toys - which inspire curiosity.

Smart Connections through play

Use toys to connect with your children , helping create connection and develop foundational skills for learning. 

 Smart Connections through play
 Smart Toys and Games

Smart Toys and Games

Look for toys that are safe, inspirational and make it easy to store and stack at home.