We believe Play is critical for young children’s brain development, language acquisition, problem-solving skills, social interactions, and physical well-being. We also believe that Play can be made Smart - giving moments of joy and learning to children."Smart Play .Everyday" symbolises the 4 principles of healthy play .
Look for toys that inspire imaginative, open-ended thinking, and can be used in different ways to grow with your child.
Limit screen time by introducing learning based toys - which inspire curiosity.
Use toys to connect with your children , helping create connection and develop foundational skills for learning.
Look for toys that are safe, inspirational and make it easy to store and stack at home.